The Nintendo Switch is a fantastic console and has proven to be a formidable foe to Microsoft’s Xbox One X and Sony’s PlayStation 4. Sure, the portable device is after a specific portion of the console market, but it’s selling like hot cakes. Nintendo has smashed company records with the Switch and the console has already surpassed the sales of the Wii U.
What makes the Switch so special is how Nintendo has managed to market the console and captivated on the holiday season. The Switch was the top-selling product at retailers without even being discounted by much, if at all. That’s pretty incredible and shows what a year the console had. Nintendo managed to sell 7.63 million units worldwide between March and September 2017, selling a further 7.24 million units in the holiday season alone.
The success is thanks in part to the stellar game line-up, which includes the award-winning Zelda: Breath of the Wild. Other titles include Skyrim, Doom, Mario and Rabbids, Stardew Valley, Super Mario Odyssey, and Splatoon 2. There’s strong third-party developer support and excellent launches coming from the indie community. 2017 was an exceptional year for the Switch and 2018 is gearing up to be even better.